Summary:
Owlet launched Owlet360, a subscription service that builds on its infant health and sleep monitoring capabilities, offering caregivers personalized insights into their baby’s health and development. Leveraging its expensive pediatric health dataset, Owlet360 provides tracking of metrics such as pulse rate, oxygen levels, and sleep patterns, along with comparisons to similar data for context. Core safety features, including live vitals monitoring and real-time alerts, remain free through the Owlet Dream app.
Key Takeaways:
- Personalized Insights: Owlet360 uses its vast pediatric health dataset to help parents understand their baby’s health and sleep through detailed trends and comparisons.
- Expanded Monitoring Features: The service includes advanced tools like sleep environment insights and daily sleep guidance alongside health metrics tracking.
- Core Safety Features Free: Live vitals monitoring and real-time alerts remain available at no cost through the Owlet Dream app, with Owlet360 adding premium options for deeper insights.
Smart infant monitoring company Owlet launched a new subscription service, Owlet360, that leverages the company’s infant health and sleep data to provide caregivers a place to turn to for answers about their babies’ development and health, while offering Owlet’s core safety features, including live vitals monitoring and real-time alerts, free of charge.
Since its inception, Owlet has monitored more than 1.7 million babies, tracked over 17 trillion heartbeats, and built one an extensive pediatric health datasets. This collection of data forms the backbone of Owlet360.
Building on features existing Owlet users enjoy, Owlet360 allows caregivers to:
- Monitor baby’s key health metrics by diving deeper into daily and weekly trends for pulse rate, oxygen level, movement, and comfort temperature.
- Compare baby’s health and sleep data to the vast Owlet infant health data set, offering context and reassurance.
- Understand sleep and gain daily insights and guidance on baby’s sleep patterns.
- Track baby’s comfort temperature to let parents know if their baby is too warm or too cold and to adjust the sleeping environment.
- Watch, share, and save more video clips of baby’s precious moments or important notifications, like when their baby is moving or crying is detected.
- View sleep environment insights like temperature and humidity trends in baby’s room.
The Owlet Dream app will continue to provide pulse rate and oxygen level tracking, plus critical alerts, at no cost.
“We believe the launch of Owlet360 marks a transformative moment not just for Owlet, but for the entire industry. With over a decade of experience pioneering at-home infant monitoring technology, we’ve built a deep understanding of what parents truly need: actionable insights, peace of mind, and a seamless way to track their baby’s health and development,” says Kurt Workman, Owlet chief executive officer and co-founder, in a release. “Owlet360 is the next evolution of our connected ecosystem, leveraging our large pediatric health dataset to deliver personalized, proactive care. This is more than a subscription; it’s a new standard in parenting support.”
In its first months of testing with a limited set of Owlet users, the majority of subscribers used it daily, according to a release from the company.
Owlet360 is available with a seven-day free trial for all new and existing Owlet Dream app users in the US only, with plans to expand the service internationally later this year. Introductory pricing is $5.99 per month, with future plans for additional pricing options and expanded available features.
Photo caption: Owlet360 features
Photo credit: Owlet
