Summary:
Tempur-Pedic has partnered with Calm to offer exclusive sleep and mindfulness content through its TEMPUR-Ergo Smart Bases. The collaboration aims to enhance sleep routines by integrating Calm’s Sleep Stories, soundscapes, and guided meditations, accessible through the Sleeptracker-AI app. The content will be available later this spring to both current and future owners of TEMPUR-Ergo ProSmart Bases.
Key Takeaways:
- Tempur-Pedic Partners with Calm: Tempur-Pedic’s TEMPUR-Ergo Smart Bases will feature exclusive content from Calm, including Sleep Stories, soundscapes, and guided meditations.
- Focus on Improved Sleep Routines: The partnership integrates relaxation and mindfulness content with Tempur-Pedic’s smart base technology to help users fall asleep faster and wake feeling more refreshed.
- Available for All ProSmart Base Owners: The new features will be accessible later this spring through the Sleeptracker-AI app for both current and future TEMPUR-Ergo ProSmart Base owners.
Tempur Sealy announced a partnership between Tempur-Pedic and Calm, a sleep and relaxation app, that will develop exclusive content that aims to improve sleep routines and foster deep, restful sleep for consumers using TEMPUR-Ergo Smart Bases.
“We know that 70% of consumers struggle to fall asleep, with 64% telling us they need a clear mind to do so,” says Jill Johnson, vice president of marketing for Tempur-Pedic, in a release. “That’s why our TEMPUR-Ergo Smart Bases, which are designed to help users fall asleep faster, continue to gain momentum in the marketplace. This new partnership with Calm will help us take relaxation and mindfulness to the next level.”
Tempur-Pedic launched its latest generation of TEMPUR-Ergo Smart Bases powered by Sleeptracker-AI in 2023. These bases are designed to help consumers fall asleep faster through relaxation programs and to minimize sleep disruptors like snoring.
The Sleeptracker-AI app will offer access to Calm’s exclusive Sleep Stories, soundscapes, and guided sleep meditations, all curated by Tempur-Pedic and Calm later this spring. The TEMPUR-Ergo ProSmart Bases will allow users to hear and feel this content through the mattress.
“Sleep is a critical component of mental wellness,” says Fergal Walker, vice president of partnerships for Calm, in a release. “By combining our expertise in sleep and mindfulness content with Tempur-Pedic’s innovative smart base technology, we’re creating a truly immersive experience that will help people fall asleep easier and wake up feeling more restored.”
This content will be available for both current and future owners of TEMPUR-Ergo ProSmart Bases.
ID 137416843 © Prostockstudio | Dreamstime.com
