Summary:
Hilton has partnered with Calm, a sleep and relaxation app, to integrate mindfulness and wellness tools into its Connected Room technology across over 2,400 hotels globally. Starting in March, guests will have access to Calm’s guided meditations, Sleep Stories, and calming soundscapes directly from their in-room TVs without needing a subscription. This partnership aligns with growing consumer demand for wellness-focused solutions, particularly addressing unmet needs in sleep and relaxation.
Key Takeaways:
- Partnership Launch: Hilton’s partnership with Calm will provide guests with free access to sleep and relaxation content through the Connected Room experience starting in March.
- Focus on Sleep and Wellness: With sleep ranked as the second-highest unmet wellness need, the collaboration aims to help guests manage jet lag, stress, and overall relaxation during their stay.
- Global Reach: The feature will be available in more than 2,400 Hilton hotels worldwide, reflecting the brand’s commitment to integrating wellness into the travel experience.
Hilton is partnering with Calm, an app for sleep, meditation, and relaxation, to address consumers’ increasing preference for wellness.
Launching in March, the partnership integrates Calm’s content into Hilton’s Connected Room Experience technology, providing guests with access to guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises from their in-room TV, no subscription required.
This collaboration comes at a time when the global consumer wellness market has reached $1.8 trillion annually, with the US market growing 10% year-over-year to $480 billion, according to the McKinsey Future of Wellness Report published in November 2024. Sleep, in particular, is a major focus, with 82% of US consumers citing wellness as a top priority and sleep ranking as the second-highest unmet need in health and wellness.
“At Hilton, we believe every stay should offer an opportunity to feel better—mind and body—while you’re with us and beyond,” says Amanda Al-Masri, vice president of wellness at Hilton, in a release. “Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset, and feel invigorated throughout their stay. By weaving mindfulness into the stay experience, we’re empowering guests to recharge and make the most of why they came, so they leave feeling refreshed and ready for whatever comes next.”
Hilton and Calm Bring Sleep and Wellness to Travelers
Calm’s science-backed offerings are designed to reduce stress, improve sleep, and enhance mental clarity.
“Travel isn’t just about the destination: It’s about how you feel while you’re there,” says Fergal Walker, vice president of partnerships at Calm, in a release. “By integrating Calm into Hilton’s Connected Room Experience, we’re meeting travelers where they are with mindfulness and sleep content they’ll enjoy—whether dealing with jet lag, prepping for a big meeting, or unwinding on a family vacation. Together with Hilton, we’re making it easier for people to find moments of peace and restoration, even when they’re away from home.”
Hilton’s Connected Room technology, available in more than 2,400 hotels globally, enables guests to personalize their stay experience, from controlling room settings to streaming their favorite content.
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