Summary: A Harris Poll survey conducted on behalf of cannabis edibles brand incredibles found that 16% of adults use cannabis to improve their sleep, surpassing the 12% who rely on prescription sleep aids. The survey highlights the growing popularity of cannabis-infused edibles as a sleep aid, particularly among parents with children under 18, who are almost twice as likely to use edibles compared to non-parents. Financial worries and family concerns were cited as key factors keeping many adults awake at night.
Key Takeaways:
- Cannabis Use Surpasses Prescription Sleep Aids: Sixteen percent of adults turn to cannabis for better sleep, while 12% use prescription sleep aids.
- Cannabis Edibles Gain Popularity: Over two in five adults (42%) consume cannabis-infused edibles, with more than half of these users (52%) using them specifically to help with sleep.
- Parents More Likely to Use Cannabis for Sleep: Parents with children under 18 are more likely than non-parents to use cannabis for sleep (21% vs 13%), and 77% of parents wish they slept better, compared to 68% of non-parents.
A new survey conducted by The Harris Poll on behalf of incredibles, a cannabis edibles brand from national cannabis company Green Thumb Industries Inc reveals that nearly four in five adults age 21+ (79%) say something keeps them up at night.
Many adults wish they could sleep better (71%), and some turn to cannabis as a solution (16%), surpassing the use of prescription sleep aids (12%) and alcohol (11%). The survey also highlights the popularity of cannabis-infused edibles as a sleep aid among adults.
Key findings include:
- 79% of adults 21+ say something keeps them up at night.
- 71% of adults 21+ wish they slept better.
- Nearly one in five American adults 21+ use cannabis to help them sleep (16%)
- About one in five adults use cannabis-infused edibles to help them sleep (21%).
- Over two in five adults 21+ consume cannabis-infused edibles (42%).
- Just over half of those consuming cannabis-infused edibles do so to help them sleep (52%).
- Almost a third of adults 21+ say financial worries keep them up at night (32%).
- Family concerns are more likely to keep women (32%) awake at night than men (23%).
The survey also indicates that parents with kids under age 18 choose cannabis as a sleep aid more than those who are not. Parents with kids under age 18 are also more likely to wish they slept better and are almost twice as likely to use cannabis-infused edibles to improve their sleep than those who are not.
More insights:
- 77% of parents with kids under 18 wish they slept better, compared to 68% of those who are not.
- 57% of parents with kids under 18 consume cannabis edibles, compared to 34% of those who are not.
- 21% of parents with kids under 18 use cannabis to help them sleep, compared to 13% of those who are not.
- Financial worries keep over two in five parents up at night (42%).
“Sleeping well is essential for feeling your best,” says Green Thumb founder, chairman and chief executive officer Ben Kovler in a release. “More Americans are choosing cannabis for relaxation, sleep, and overall well-being.”
The survey was conducted online within the United States by The Harris Poll on behalf of incredibles and Green Thumb Industries from June 6-10, 2024, among 2,019 adults ages 21 and older. The sample data is accurate within +/- 2.5 percentage points using a 95% confidence level.
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