Summary: IKEA US, in collaboration with the National Sleep Foundation (NSF), released Sleep Matters: An Illuminating Report on Sleep, shedding light on the sleep habits and challenges of over 2,000 American adults. The study found that many Americans are not getting the recommended 7–9 hours of sleep due to barriers like stress and disorganized bedtime routines. Despite this, 86% of respondents recognize the importance of sleep and are willing to adjust their lifestyles to improve it. IKEA and NSF aim to use these insights to provide solutions and advice for better sleep.
Key Takeaways:
- Stress and Lack of Routine Impact Sleep: Over two-thirds of Americans struggle with consistent bedtime routines, with stress and racing thoughts being major barriers to quality sleep.
- Americans Value Sleep Highly: 86% of respondents are willing to sacrifice activities like socializing to achieve better sleep, reflecting its perceived importance.
- Key Factors for Better Sleep Identified: Cool temperatures, mattress comfort, and dark rooms are considered the top three factors for improving sleep quality.
IKEA US unveiled the results from Sleep Matters: An Illuminating Report on Sleep, a study in collaboration between IKEA and the National Sleep Foundation (NSF). The joint report shares new insights about how Americans are sleeping, which IKEA and NSF are using to provide solutions, advice, and options to help people get better sleep.
Together with IKEA, NSF surveyed a representative sample of more than 2,000 US adults to uncover more about Americans’ sleep habits, barriers to good sleep, and how sleep affects physical health, mental health, relationships, and creativity. The study revealed not only how important sleep is to people but also that adults in the US are generally getting less sleep than NSF recommends (seven to nine hours a night) and that there are many barriers preventing people from getting enough quality sleep.
“At IKEA, we believe sleep should be a pleasure, not a source of pressure,” says Tania Moreira, bedroom business manager, IKEA US, in a release. “…This collaboration with the National Sleep Foundation is helping us shine a light on sleep challenges so that we can better educate and take care of the many.”
Below are a few highlights from Sleep Matters: An Illuminating Report on Sleep:
- There are many things preventing people from getting enough quality sleep. 67% of people reported not having a consistent, relaxing bedtime routine—often due to stress, responsibilities, and lack of organization and time. As many as 4 in 10 people say their worries or a racing mind keeps them from getting the sleep they need. People in younger generations (Gen Z, Millennials, Gen X) are more likely to be kept awake by stress and racing minds than older generations.
- Americans’ attitudes toward sleep are clear: They know that better sleep means better living, and they’re willing to try a lot to improve their sleep. 86% of people are willing to miss out on activities they enjoy, like time with friends and family, dinners, and concerts to get a good night’s sleep, and are even spending over 30 minutes a day thinking about sleep—that’s almost eight full days a year.
- The good news is, there are solutions and options to help people sleep better. Cool temperatures, mattress comfort, and dark rooms were rated as most important for getting a good night’s sleep (23%, 20%, and 18%, respectively).
By understanding the sleep challenges faced by Americans, IKEA aims to raise awareness and provide practical solutions for better sleep.
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