Summary: Breathe Right, in partnership with marriage therapist Elizabeth Earnshaw, is promoting nasal strips as a potential solution to prevent “sleep divorce,” where couples sleep in separate bedrooms due to issues like snoring and nighttime nasal congestion. A new survey by Breathe Right found that snoring is a major barrier to sleep quality, leading many couples to consider sleeping apart, despite the desire to stay together in the same bed.
Key Takeaways:
- Snoring Strains Relationships: 61% of couples cited snoring as the top reason for poor sleep, leading many to consider “sleep divorce” despite wanting to sleep together.
- Nasal Strips as a Solution: Breathe Right nasal strips offer up to 12 hours of drug-free nasal congestion relief, which may help couples stay in the same bed by reducing snoring.
- Emotional Impact of Sleep Divorce: The survey found that most couples feel comfort and safety when sleeping together, with relationship expert Elizabeth Earnshaw encouraging couples to explore solutions before resorting to sleeping separately.
Foundation Consumer Healthcare, the makers of Breathe Right nasal strips, announced a partnership with marriage and family therapist, relationship expert, and author Elizabeth Earnshaw to reveal new survey findings on the impact of “sleep divorce” and encourage couples dealing with snoring and nighttime nasal congestion to “strip” before bed.
Inspired by user reviews suggesting the nasal strips “saved my marriage,” Breathe Right and Earnshaw aim to generate awareness of options like Breathe Right nasal strips before couples opt for separate bedrooms, a concept that has become a mainstream topic of conversation in recent years.
Survey Says Snoring Separates
According to a new survey conducted by the makers of Breathe Right, 61% of sleep-deprived couples say that snoring is the number-one challenge to getting a good night’s sleep, and 52% of respondents who sleep separately wish they slept in the same bed as their partner.
Conversely, 84% of women and 78% of men who sleep in the same bed report feelings of comfort and safety. Moreover, 71% of survey respondents considering the idea of sleep divorce expressed interest in trying products to improve their experience of sleeping in the same bed as their partner before they call it quits.
The survey also showed that many couples who are considering sleep divorce haven’t yet tried any products to help their sleep experience, but of those who have, some have turned to medicated sleep aids.
Exploring Solutions Before ‘Sleep Divorce’
As an alternative, Breathe Right nasal strips offer up to 12 hours of drug-free nasal congestion relief. The strips work by opening the nose for nasal congestion relief that can be felt right away.
“In my practice I find that sleeping separately may benefit some couples, but we know that it can also have a negative impact on relationship health and can contribute to feelings of loneliness and disconnect for many. However, the impact of sleep quality on all facets of life cannot be overstated,” says Elizabeth Earnshaw, LMFT, CGT, in a release. “As a marriage and family therapist, my goal is to help couples work through issues together and rediscover connection. Solutions like Breathe Right are a helpful tool for those dealing with snoring and nighttime nasal congestion and who want to continue sleeping with their partner long-term.”
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